We believe in partnering with the right people to be able to bring their skills into fashion markets. Many brands have entered the scene," says Ramesh Menon, a fashion consultant. The gap in production and consumption has grown very high. But over the last three decades, we have lost it to globalisation."Cut to 2018. We have worked with Aranya Natural and the Usha Silai initiative to co-create fashion. "If there were 2 lakh handloom weavers in Kerala in 2000, it has reduced to less than 20,000 in 2018. Give it to your daughter.. We believe in clothes that have craftsmanship than in clothes that are trend-based. You wouldn’t see such a scene."It has been a part of our tradition for a long time. It is the  choice of dressing responsibly, keeping nature and mankind in mind. Instead, you will see the family going out and buying sets of clothes for each occasion. Brands like H&M reportedly burned 19 tonnes of new clothes in Västerås in 2016, which is nearly twice as much newly produced apparel the retailer is accused of burning in Denmark, according to a recent report from local media outlet SVT," says Ramesh, adding that fast fashion adversely affects nature, society and employment.  

It is a lifestyle choice wherein you value your clothes as well as the hands that made them and stop chasing after trends. Clothes are to be worn a few times or for that particular occasion and then discarded. Social media plays a role in spreading it," adds Ramesh. We believe in the concept of clothes  China POLYESTER HEATHER FABRIC Company made with love. It is in this situation that slow fashion, a global lifestyle, that once was a part of our culture and then went into oblivion with the advent of fast fashion, gains relevance. Our closets change according to trends. One shouldn’t be so dictatorial," she feels.Will the future be kind to slow fashion? Ritu feels there will always be a mixture of fast and slow fashions due to youngsters. The fashion customer is the new patron of craftsmanship and hence making the products relevant will help in sustaining skills. "There is a global call for it because next to oil, the textile industry is the second largest polluter in the world. A follower of slow fashion would buy clothes that are made using locally available material. She opens her wardrobe, takes out an old saree, strokes it emotionally and gives it to the daughter saying, "This saree has been passed down to me. Now it is yours. Fashion has the ability to sustain and nurture craftsmanship in today’s context, when there are no kings as patrons as before. We are not bothered about the longevity of our clothes."Youngsters are usually the followers of the fast fashion trend. "Whether it is the saree or salwar, we haven’t really been very jumpy like the West," she adds.  The same applies to everyday fashion as well.