This initiative will make cotton popular.". The TV star-turned-politician got the Twitterati engaged in a game of posting pictures — one where they are wearing cotton clothes and asked them to tag their friends to continue the chain. Looking at the cotton industry at large, cotton contributes a lot to our GDP. Last year in August, barely after a week of joining as the Textile Minister, her IWearHandloom took the social media by storm. Such initiative is a great news for people like us who deal in cotton wear.  The campaign might look symbolic on the face.  Wholesale Nylon Polyester stretch ManufacturersThe hashtag is helping to make cotton fashionable, which is a mass product. Explaining the impact of such initiatives, he says, "When the #IWearHandloom initiative clicked, there was a revival of handloom and it generated business for the weavers. When the government promotes indigenous weavers and farmers, it creates an impact towards the demand of the product and also boosts a sense of appreciation towards the fabric. "Cotton is something that we use every day.On Tuesday morning, Minister of Textiles, Smriti Irani created a wave of sorts, not a remotely controversial one, of course."

Designer Rahul Mishra says that such initiatives help to make people realise the importance of cotton, a fabric which gets used everywhere, from a person’s birth to his last rites.This is, however, not the first time Irani has done something like this."Vineet Chhajer, director, Vineet Sarees echoes similar sentiments: "Cotton and Indian summers are interlinked. Similarly, in a country like France where fashion is much bigger than any other industry, the fashion weeks are able to generate billions of dollars within just one week there.Minister of Textiles Smriti IraniAmong the first few to tweet a picture with #CottonIsCool was Sunil Sethi, the president of the Fashion Design Council Of India (FDCI). It is for the classes and the masses. Cotton is a natural fabric that is used to as a gamcha by the poor farmer or a towel by powerful bureaucrats and so on.  Actress Kirron KherNot just the fashion designers, even the shop owners feel that the impact of such initiatives doesn’t just remain limited to social media but trickle down to the day-to-day business too.Boxer Vijender SinghDesigner Anju Modi seconds Mishra and says that the campaign might help change the mindset of people that cotton can’t be worn in weddings or any grandeur occasions.