The brand champions body positivity and sustainability and prides itself on having a fiercely organic approach, even in terms of the idea of beauty. While the spotlight shone on the glittering wonder, two truths came to light. Source reduction or reducing the use of raw materials and virgin resources can ultimately reduce carbon emissions during the manufacturing process as well as  China spandex fabric Manufacturers during transportation. Conventional farming uses nasty insecticides and pesticides to increase production, whereas organic farming not only restricts the use of pesticides but also focuses on increasing soil fertility. Abhishek also addresses another issue that dogs the underwear industry – the problem of disposing of old underwear." To address this problem, Abhishek and his team are working on a project that will involve collecting old underwear, running the fabric through an anti-microbial process, recycling the fabric and donating it to NGOs, who can then use it to make toys and other fabric-based items.When lingerie model Elsa Hosk walked the runway wearing nothing but the coveted Victoria Secret Dream Angels Fantasy Bra, heads turned and jaws dropped. Abhishek starts from scratch, talking about the fabric used to make the innerwear. "We use Beechwood fabric which we import from Austria."Another person driving change is Abhishek Elango, founder of the Chennai-based innerwear brand, Tailor and Circus. This leads to ecological pollution."Neerja is well aware of the need for sustainable lingerie and hopes that more brands will follow suit soon. Explaining why it is a pressing need in the innerwear industry, Neerja says, "The lingerie industry is full of synthetic products that have micro-fibres that fill up landfills and clog the ocean.  

Neerja also highlights how, apart from the environment, sustainable lingerie is also beneficial to the user. While, of late, many fashion designers have made an effort to create sustainable clothing, including sustainable shoes, not many have extended this practice to the innerwear industry. Sustainable clothing upholds three Rs - reduce, reuse and recycle. If not produced organically, it makes up about 25% of pesticide use in the world, although it accounts for less than 4% of all the crops.Though Abhishek says that many people, especially women have embraced his brand’s products, he is aware of the misconceptions that prevent people from switching to sustainable inners. But cotton is the second dirtiest industry in the world after coal. "Slow fashion, which is an integral part of the sustainable movement, cannot be applied to the innerwear industry since underwear needs to be disposed of sooner due to the accumulation of harmful bacteria. This year’s VS runway, while celebrating fashionable lingerie, made it a point to keep sustainability at its centre. The brassiere, crafted by Atelier Swarovski was made using 2,100 diamonds and topaz.." To sidestep this crop, Abhishek decided to use fabric made from the Beechwood tree.